TRU replaces fragmented, multi-vendor programs with a single complete solution. We manage IDs, tag supply, secure encoding, content, verifiable ledger, hosting, and support, delivering ready to apply tags that provide authentication, engagement, and traceability end to end.
One tag - experience, authentication, supply chain.
Zero workflow changes. No added steps, no retraining, no disruption.
With TRU you control every layer of consumer engagement.
Fee-less blockchain creates immutable records.
Transparency vs. TRU
A side-by-side breakdown of key differences.
| Feature | Transparency | TRU |
|---|---|---|
| Barcode Scanning in Fulfillment | Yes. Required. | Yes. Works exactly the same—no disruption. |
| Consumer App Required? | Requires app downloads. | No app needed. Tap-to-verify. |
| Clone-Proof Authentication | QR can be copied by counterfeiters. | Encrypted locked NFC UID. Impossible to clone. |
| Consumer Engagement | None—logistics only. | NFC tap delivers videos, care guides, promos. |
| Return Fraud Prevention | No protection—qr can be reused. | UID ties tag to one product. No tag, no refund. |
| Data Ownership | Platform controls the database. | Brands own the data. Every scan feeds your system. |
| Packaging Complexity | Separate labels & tags. | One label. Barcode + NFC integrated. |
| Cost Structure | Program fees + extra printing. | One tag that pays for itself. |
Barcode Scanning in Fulfillment
Transparency
Yes. Required.
TRU
Yes. Works exactly the same—no disruption.
Consumer App Required?
Transparency
Requires app downloads.
TRU
No app needed. Tap-to-verify.
Clone-Proof Authentication
Transparency
QR can be copied by counterfeiters.
TRU
Encrypted locked NFC UID. Impossible to clone.
Consumer Engagement
Transparency
None—logistics only.
TRU
NFC tap delivers videos, care guides, promos.
Return Fraud Prevention
Transparency
No protection—qr can be reused.
TRU
UID ties tag to one product. No tag, no refund.
Data Ownership
Transparency
Platform controls the database.
TRU
Brands own the data. Every scan feeds your system.
Packaging Complexity
Transparency
Separate labels & tags.
TRU
One label. Barcode + NFC integrated.
Cost Structure
Transparency
Program fees + extra printing.
TRU
One tag that pays for itself.