Solutions / Consumer Engagement
First-party consumer data — captured by the product itself.
TRU turns every tagged unit into an opt-in engagement endpoint across the lifecycle — pre-sale, point of sale, post-sale, resale, and returns. No cookies. No apps. No intermediaries.
A tap resolves through the TRU rail, verifies the unit identity, and can trigger consent-based capture and experiences tied to that specific unit.
As third-party cookies disappear, brands need direct, permissioned relationships. TRU moves opt-in to the physical moment where intent is highest.
TRU delivers unit-level first-party identity and engagement — measurable, compliant, and reusable across channels.
Exact capture depends on configuration + permissions; TRU supports both explicit opt-in and context signals.
- Email address (opt-in)
- Phone number / SMS (opt-in)
- Name + language preference (opt-in)
- Device type + browser context (passive)
- Tap timestamp + frequency (passive)
- GPS / city / country (permission-based)
- Retail vs home vs resale context (inferred)
- Social profile linking (optional): Instagram / TikTok / X
- Account linking (optional): Google / Apple
- Unit UID + SKU/batch (system)
- Warranty/registration status (system)
- Offer redemption + content viewed (behavioral)
- Pre-sale: verify authenticity, product education, early opt-in
- Point of sale: ownership activation, loyalty enrollment, warranty registration
- Post-sale: how-to content, support, accessories, replenishment reminders
- Resale: ownership transfer, brand-approved resale experiences
- Returns: return eligibility verification, fraud-resistant RMAs, support routing
Traditional opt-ins are low-intent and spammed. TRU captures opt-in at the moment a consumer physically interacts with the product — where trust is highest and the context is verified by the unit itself.