Trusted tags. Simple encoding. Fast deployment.
TRU works with industry-proven NFC/RFID tags and supports bulk, on-site, or managed encoding. The goal is simple: turn physical units into verifiable assets—without operational drag.
Tag options
We recommend tag configurations based on your threat model (counterfeit/returns/diversion), packaging constraints, and where you need enforcement (desk, dock, resale, consumer).
- • Best for high-risk categories (counterfeit, resale, returns abuse)
- • Supports strong unit binding + controlled verification outcomes
- • Works app-free for end users (tap-to-verify)
- • Fast deployment and broad phone compatibility
- • Good for 'unit awareness' + post-verify experiences
- • Works well for packaging, inserts, cards, labels
- • NFC for consumer + returns desk enforcement
- • UHF for warehouse and inventory operations
- • Useful where existing RFID programs already exist
- • Available for tools, equipment, and harsh handling
- • Designed for reliable reads near metal and during impact/abrasion
- • Supports the same TRU outcome enforcement model
Supported chips & inlays
TRU works with industry-proven NFC and RFID chips and inlays. Final selection depends on your threat model, form factor, and required enforcement surface.
| Category | Common examples | Typical use |
|---|---|---|
| Secure NFC | Cryptographic NFC chips | Anti-counterfeit, returns integrity, resale verification |
| Standard NFC | General NFC inlays | Unit awareness, engagement, lower-risk categories |
| UHF RFID | RAIN-compatible inlays | Warehouse, logistics, inventory scanning |
| Dual-frequency | NFC + UHF combinations | Consumer + operations in a single tag |
Exact chip models and antenna designs are selected during deployment planning to match read range, durability, and packaging constraints.
Common form factors
TRU deployments typically start with the easiest packaging integration and expand as coverage grows.
Pressure-sensitive labels for packaging and cartons.
Cards or inserts for premium packaging.
Retail-friendly attachment for apparel and accessories.
Durable placements for tools, electronics, equipment.
Encoding options
You choose the operating model. TRU is designed to make encoding operationally simple while keeping unit identity consistent and enforceable.
- • High-throughput encoding + QA checks
- • Serialized unit preparation aligned to your packaging workflow
- • Ship-ready rolls/sheets/units delivered to your facility
- • Install + configure encoding workflow
- • Operator training and process controls
- • Designed to fit existing packaging or kitting lines
- • Secure operational process + repeatable QA
- • Scales up/down with volume
- • Keeps your internal ops light while expanding coverage
What "encoding" means in TRU
Encoding is the step where a tag becomes a unit identity instrument. TRU is designed so that once the unit is encoded, verification and outcomes are enforced on the rail.
The tag is not the product.
The tag is the substrate. TRU is the rail that resolves truth and enforces outcomes. That's why you can deploy quickly and scale without rewriting your entire stack.
No. We start with the easiest integration point (label/insert/hangtag) and expand coverage as you prove impact.
Typical deployment timeline
Most deployments move faster than expected because TRU does not require replatforming or consumer app installs.
Confirm threat model, form factor, and enforcement surfaces.
Bulk, on-site, or managed encoding configuration.
Limited SKU or region rollout with real enforcement signals.
Expand coverage across products, channels, and regions.
Many customers see measurable signal (blocked returns, flagged units, dispute clarity) during the pilot phase.