Real Experiences.
Real Connections.
One Tap. Endless Possibilities.
Experiential marketing becomes measurable ROI with TRU. Every product, every event, every moment is powered by SecureTap. One tap unlocks exclusive content, instant offers, real-time product access, and most importantly, data brands can act on.
Live Engagement Capture
When a consumer taps a TRU card or tag at an event, pop-up, in-store or time of delivery, SecureTap collects 40+ signals in real time.
Authentic Every Time
No counterfeits, no confusion. Every item you interact with is verified on the spot giving you confidence in what you buy and what you love.
Your World, Personalized
From offers tailored to you, to sneak peeks and behind-the-scenes access, TRU makes every interaction feel personal. The more you tap, the more connected your experience becomes.
Always With You
A moment at an event or in-store doesn't end when you leave. One tap opens the door to ongoing rewards, updates, and opportunities to stay closer to the brands you love.
The Most Valuable Data
First-party and behavioral data that directly reduces customer acquisition cost, increases lifetime value, and gives brands leverage in a post cookie world.
First-Party Identity
TRU replaces anonymous in-store and online traffic with verified, opted-in consumer profiles. A single tap delivers sms and email collection, loyalty sign-ups, and consent-based opt-ins.
Email Collection
Loyalty Sign-ups
Consent Opt-ins
Verified Profiles
First-Party Identity
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Behavioral Insights
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Predictive Analytics
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ROI Translation
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Built for Everyone
SecureTap TRU delivers value to brands through measurable insights and protection, while consumers gain instant access to content, rewards, and authentic product experiences.
For Brands
Transform experiential marketing into measurable ROI
Capture 40+ real-time data points with every tap
Authenticate products instantly to block counterfeits
Build first-party consumer profiles to replace lost cookies
Forecast demand and optimize inventory from event data
Turn experiential activations into measurable ROI
For Consumers
Enjoy seamless, personalized experiences
Get instant access to content, offers, and rewards
Shop and engage with confidence knowing items are real
Enjoy a personalized experience without apps or friction
Find your size, reorder instantly, and explore related products
Extend the event with ongoing perks, updates, and loyalty benefits
Industry Impact
SecureTap TRU shifts experiential marketing from cost to profit center. Each tap delivers location, dwell time, social amplification, and first-party identity data, giving brands measurable insights., stronger consumer connections, and industry-wide competitive advantage.
Location Data
Where and when engagement happens, frequency of visits
Dwell Time
How long consumers engage with each activation
Social Amplification
Shares, posts, user-generated content tied to events
Consumer Identity
First-party data like sms, emails, demographics, opt-ins