Sporting Goods
Premium gear leaks value through diversion, counterfeit, and resale ambiguity.
TRU makes unit truth enforceable so warranty, resale, and channel rules can be verified on tap.
Sporting Goods Bleeds After First Sale
Premium equipment moves into resale quickly. Warranties, returns, and licensed merchandise get exploited where the channel can't prove unit truth.
Scenario: Pro Team Jersey Return Contamination
Authentic packaging. Correct SKU. Substituted jersey unit. The return clears, and a bad unit enters inventory.
SKU checks can't stop it — because the SKU is not the unit.
Technical Architecture: Licensing + Lifecycle Enforcement
TRU assigns each unit a cryptographically verifiable UID bound to secure hardware, resolving every tap to enforce authenticity, resale status, warranty/service eligibility, and return validation.
- Hardware-bound unit proof
- Stateful lifecycle control (sold / resold / returned)
- Enforced warranty and resale eligibility
- No app required
Failure modes
- • Unauthorized resale and gray market movement
- • Counterfeit products in secondary channels
- • Warranty claims without unit identity proof
- • Returns abuse and swapped goods contaminating inventory
What TRU enables
- • Channel status enforcement (authorized / off-channel)
- • Authenticity proof and verification signals
- • Resale verification and service eligibility (optional)
- • Event trails that expose leakage points
Want to see channel enforcement?
We'll show how TRU surfaces off-channel units through verification events.