Pricing Built for Identity — Not Hardware
SecureTap pricing reflects access to the TRU™ Unit Identity Rail, optional usage-based data services, optional per-unit supply chain intelligence, and optional physical enablement (tags + secure encoding).
Pricing shown is directional and intended for planning. Final pricing depends on deployment scope, volumes, security requirements, integrations, and regulatory constraints.
TRU™ Platform Access
The platform subscription covers identity infrastructure: issuing unit identity, resolving it anywhere, and enforcing verification. You're paying for the rail — not the tag.
- TRU™ Unit Identity Rail access
- UID issuance & resolution
- Verification events + logging
- Admin dashboard
- API access (standard)
- Encryption & security controls
- Email support
- Everything in Starter
- Higher verification & engagement volumes
- Multi-channel deployments
- Retail + resale + returns workflows
- Advanced aggregate analytics
- Priority support
- Implementation guidance
- Unlimited scale + custom architecture
- Dedicated solutions architect
- Custom integrations & onboarding
- SLA options + uptime commitments
- Compliance & regulatory support
- Advanced controls & reporting
- Security reviews + procurement support
Consumer Data Services
Optional, usage-based, and priced by data category collected. Brands choose what to collect, and pay only when a consumer opts in and the data is actually collected.
Per unique user. Only when collected.
Opt-in and compliance requirements vary by geography and implementation. SecureTap supports consent-first configurations.
Discounted bundles for common deployments. Mix packs + individual attributes.
Third-party cookies are disappearing. TRU enables consent-based first-party data capture at the moment of physical interaction — without app friction and without relying on a marketplace or ad platform.
Supply Chain & Inventory Intelligence
Optional per-unit pricing for operational truth. When clients deploy RFID/dual-frequency inlays like EM4425, they're not just "tracking inventory" — they're enabling real-time retail requirements and verifiable unit-level events.
When a product carries a TRU identity, inventory stops being inferred and starts being known.
Retailers like Walmart and Dick's Sporting Goods are increasingly requiring RFID for in-store real-time inventory. TRU turns those reads into enforceable unit identity — not just counts.
- Inventory state by unit
- Movement events & auditability
- In-store availability signals
- Chain-of-custody signals
- Retail compliance workflows (RFID-required environments)
- Return eligibility & dispute reduction
Retail compliance, real-time inventory, movement auditing, returns adjudication, gray-market visibility, and cross-channel verification tied to the unit — not the SKU.
Tags & Secure Encoding
Optional physical enablement. SecureTap is not a commodity tag reseller — tags are a carrier for identity. Pricing reflects secure commissioning and encoding that binds TRU identity to the unit.
| Item | Typical range |
|---|---|
| NFC tags (e.g., NTAG 424 DNA) | $0.07 – $0.28 / unit |
| NFC/RFID / dual-frequency (e.g., EM4425) | $0.19 - $0.29 / unit |
| Secure UID encoding & commissioning | $0.03 - $0.10 / unit |
Final tag pricing varies by form factor, adhesive/material, antenna design, durability requirements, and order volume.
- Clients may source approved tags independently.
- SecureTap provides secure encoding/commissioning + onboarding.
- Identity is the product; tags are the carrier.
FAQ
Clear answers for procurement, legal, security, and operations teams.
No. SecureTap is not in the commodity tag resale business. Tags are a physical carrier for identity — we provide approved tags when helpful, and we provide secure encoding and commissioning that binds TRU identity to the unit.
Yes. Customers can source approved tags independently. SecureTap provides secure encoding/commissioning, onboarding, and TRU platform access so identity is enforced and resolvable.
Consumer data services are optional and usage-based. Brands choose which data categories to collect, and pay only when a consumer opts in and the data is actually collected.
Because operational truth is unit-level. When customers deploy RFID/dual-frequency inlays like EM4425 for inventory, TRU turns raw reads into enforceable unit identity across locations, channels, and custody changes.
Yes. Enterprise plans support SLAs, custom integrations, security reviews, and volume pricing across platform access, data services, and per-unit operational modules.
We'll map the right tier, the data services you actually want, and the per-unit operational modules based on tag type and volume.
Pricing shown is directional and intended for planning. Final pricing depends on deployment scope, volumes, security requirements, integration needs, and regulatory constraints.