SecureTap

Experience Suite

Compose and update tap to experience journeys video, specs, reviews, stock, registration, care, reorder, rewards per SKU, region, and moment. Authentication runs in the background so trust never gets in the way of delight.

Experience Suite

Design the tap experience

Real-time Insights

Watch engagement move in real time

Zero-Party Data

See the data you can collect

Verifiable Ledger

Trust that’s built-in

Digital Product Passport (DPP)

Make sustainability visible

The TRU Tag Experience

Brands choose TRU because one tag turns every product into a direct consumer touchpoint. The TRU Tag sets a new standard shoppers recognize everywhere, from e-tailers to big-box and specialty retailers, at any price point. Whether it carries the TRU mark or your branding, the tag signals the same trusted experience. A private, fee-less ledger quietly verifies each tap and transaction.

The TRU Tag Experience

Tru - the tap that lowers spend, defeats fraud, and earns loyalty

$270–320B

Global Consumer Data Spend

Estimated annual corporate spend on purchasing/licensing consumer data

50%

Reduction in Data Spend

50% Estimated savings by shifting from third-party data purchases to consented zero-party signals

$2T - $4T

Counterfeit Products Market

Estimated annual losses to counterfeiting globally

$103B+

Return Fraud

Retailers lost $103B in fraudulent returns and claims in 2024

SecureTap Solves Problems

Our solutions address critical challenges in authentication, returns, engagement, and compliance.

Consumer Engagement & Loyalty Capture

Most authentication solutions stop at verification. There's no downstream value or brand connection. SecureTap solves this by enabling brands to push exclusive content, promotions, product care, loyalty points, and more directly from one simple tap.

Counterfeiting & Product Authentication

Brands are losing billions due to fake goods entering the market — often undetected until they reach consumers. SecureTap solves this with our patented systems and methods technology that includes UID-secured, clone-proof NFC/RFID tags that verify origin instantly and log each interaction on our immutable fee-less blockchain.

Return Fraud & Product Tampering

Retailers and brands suffer losses from product swapping, fake returns, and abuse of lenient return policies. SecureTap solves this by tying the product's UID to the return. If the tag is missing, tampered, or reused — no refund.

Compliance & Traceability

Global regulations are coming fast (like the EU's DPP) — requiring brands to prove supply chain transparency and product-level environmental impact. SecureTap solves this by embedding RFID identity into every unit, ensuring compliance-ready data from origin to consumer.

The Reality Check

We help brands understand why our solution far outweighs everything else on the market.

QR Codes

A printer and a scanner are all it takes to replicate them. Counterfeiters do it by the thousands.

Holograms

They look impressive in a boardroom, but in Shenzhen factories, they're counterfeited by the ton.

Legacy NFC Tags

Current NFC solutions often rely on specific tag brands, resulting in limited technological autonomy and vendor lock-in.

Voluntary Programs

Optional participation and loopholes in 'transparency' programs allow counterfeit and gray market goods to flow freely.

Ready for a Better Solution?

Don't let outdated security measures put your brand at risk. Discover how SecureTap provides unbreakable protection.

The SecureTap Process

From concept to delivery, we handle every step to ensure your products are protected with cutting-edge authentication technology.

Project Scope

We collect and organize the essential details of your products, creating an individual digital fingerprint for each one.

Customize Your Brand Suite

We craft a tailored digital experience for consumers to authenticate your product, view your brand story, and more.

Manufacture Tags

We manufacture your tags using premium semiconductor chips and antennas to ensure top performance and durability.

Encode Tags

We securely encode your tags in the US using robust encrypted public-private key infrastructure.

Quality Check

Each encoded tag undergoes an individual quality control check, ensuring every tag meets our rigorous standards.

Package and Ship

After passing quality control, your tags are packaged and shipped securely to your required destination.

Ready to Get Started?

Let us handle the entire process from start to finish. Your products will be protected with enterprise-grade security.

The TRU Tag Experience